There has been an evolution of techniques for embedding flash and other active content over time. In the old days – you used to be able to simply let the flash publish settings create the “object” & “embed” tags in your html file and off you went live into the internets… then back in 2006 we ended up with some issues with flash not running in an IE browser until the flash object was clicked on by the user. this happened after a major update microsoft releases for IE users, bleh…
so now comes the era of using javascript to embed flash – which also offered the option of embedding or having ’secondary’ content for the user if they didn’t have the appropriate flash player OR if javascript was turned off. This could be static content in the <tags> that got overwrote by the javascript. The other benefit to this kind of process is it allows for checking the users browser for correct version of flash player and helping user with quick installs, etc. It also offers some great solutions for working with SEO (more info to come on this soon!) Macromedia offered their update for publishing using flash / dreamweaver. The flash community also stepped forward with very appropriate solutions. Since 06 i have been using a method / code by deconcept called SWFObject.
There are several standard/excepted methods to accomplish the same results. Deconcept’s has been my preferred method as well as most well known over last 2 years. Another good example would be www.bobbyvandersluis.com and the UFO (Unobtrusive Flash Objects) embed method.
I will have more posts coming soon closely related to this topic, including how to start using the browser Back/Forward Buttons, Deeplinking, and SEO for flash sites.
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