As the Silk Green Caps site had such great feedback, and success for the client, The Integer Group and client launched this seasons new campaign: “4 Short Weeks to a Healthier Heart…” which was built on the same model as the Silk Green Caps site. One of the differences with this new campaign was delivering more around interactivity and education.
To accomplish this, we built an AWESOME logic scheme to accommodate approximately 300 different video responses from the three avatars representing on the home page. Check it out, you can drag and drop a variety of ‘Food’ or ‘Fitness’ items to your chosen friend, and they respond accordingly to their particular traits & to how much YOU help or abuse them! (Try feeding mike a hotdog over and over again)
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